SAIC boosts wholly owned brands

2010/01/05

  

SAIC boosts wholly owned brands

Roewe has been a SAIC success in building its own medium- and high-end brand to compete with Sino-foreign joint ventures. [Asianewsphoto]

SAIC Motor Co Ltd sold more than 82,000 cars of its Roewe and MG brands between January and November of 2009, up 160 percent over the same period of the previous year. Full-year sales are expected to hit 90,000 units, the company said.
The top Chinese automotive group, also partner of Germany's Volkswagen and US carmaker General Motor, SAIC plans to double the sales of its two wholly owned brands to 180,000 in 2010.
It will soon introduce several new models of its own brands this year, including the MG6 compact, Roewe A-class model and the Roewe SUV.
The company is also developing new-energy vehicles that carry its own badges. It will commercially produce the Roewe 750 petrol-electric hybrid in 2010, which uses 20 percent less gasoline.
In May the company will unveil its first plug-in hybrid electric car, the Roewe 550, which can save more than 50 percent on fuel consumption. The model will be put into mass production by 2012.

                                                                                         Source:China Daily