Something on the lips of every policy maker of note is the need to transform the mode of growth in China and remake industrial structures from the roots up. And support has come in man forms. Pro-change policies are a help, as are government platforms encouraging companies to innovate and upgrade their methods of production.

It also offers intern positions and training courses for college students. Beijing is taking advantage of being the capital city to encourage more industrial innovation.

Chen Dongliang, Director, Beijing Industrial Design Center, said, "The output value of industrial design in Beijing reached 80 billion yuan in 2008. Now around 250-thousand employees are working for nearly 20-thousand design companies in the city. Beijing is also expanding technology service and high-end manufacturing industries, both of them can help boost the industrial design sector."

In order to encourage companies to innovate, related departments initiated the China Red Star Design Award in 2006. It's been dubbed the "Oscar" for China's industrial design sector. Products that win a Red Star Award are all home-grown and have shown the highest level of achievement in China's industrial design.

Reporter Qi Tianxing said, "This room showcases products which have won the Red Star Design Award. All of them have already entered market and have brought great profits to their designers." 
                                                                                                     Source: CCTV.com