A file photo showing the banner "Made with China" has been stretched across the stands of the Chinese Grand Prix of 2010 FIA Formula One World Championship, to be held from April 16 to 18. Provided to China Daily

BEIJING - China is all set to promote an ad worded "Made with China" in the coming Formula One championship in Shanghai, with an aim to target an audience of 600 million worldwide, the Ministry of Commerce said on Thursday.

The ad, which will have "Made with China" written in English with the Chinese translation below, will be placed on a stand of the Chinese Grand Prix of 2010 FIA Formula One World Championship (F1), to be held from April 16 to 18.

The ad is aimed at boosting the image of Chinese goods around the world, said Yu Lu, director of department of foreign trade of the Ministry of Commerce.

According to Yu, this is the first time the Ministry of Commerce will advertise for Chinese products. The same ad that aired on CNN last November and was paid for by four affiliated industry groups of the ministry.

A full view of the ad is expected to be visible on TV some 60 times during the three-day event, she said.

An ad for the Shanghai World Expo was placed on the same stand during the Shanghai F1 in 2008 and received a good response, which is one of the major reasons the ministry decided to use the championship as a platform to advertise Chinese goods, Yu said.

"Even though the still ad is simple and without a voice, it will reach a global audience," she said, adding that another reason is that the 30-second "Made with China" ad on CNN generated a lot of positive response.