TRIPS to stars, moon visits, aliens and 3-D are often winning elements in movies, as "Avatar" has demonstrated.

Now a Chinese start-up firm in Qingdao has produced 3-D titles, such as "Alien Zoo" and "Back to the Moon."

The company, Animell Digital International Co, has produced several 3-D cartoon titles and distributed them in the West and domestic markets.

"Our latest expansion plans call for new organizations to train our own animation professionals and voice actors," says Zhou Yuan, deputy manager of the company in the east coastal city.

"That will help improve product quality, save costs and also be in line with international business models."

Animell's development is just the latest example in Qingdao's ambition to build itself into an innovation city.

Besides traditional home appliance giants Haier Group and Hisense Corp, many young firms, with various innovative ideas, have chosen Qingdao to develop business and seek opportunities.
                                                                                                          Source:Shanghai Daily