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Taobao Mall Invests 200 Million in Brand Marketing

2010/11/08

Taobao Mall announced on November 1 the launch of an independent domain name. The Mall will turn to a whole new outlook and follow a new strategy. On the basis of overall platform operation, it will build sub-industry vertical markets and formulate vertical standards on logistics, after-sale service ect. In line with the characteristics of various sectors, the online shopping can shift from price-oriented to quality-oriented. Official of Taobao Mall said, in the next 3 months, it will spend 200 million Yuan for the marketing of Taobao Mall brand. The new large-scale brand campaign is to be launched on November 11.

(IP Channel of People's Daily Online)




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