Co-sponsored by the Communication University of China and China Advertising Association, the press conference for the "2010 China ideal consumption brands survey” operated by BBI Commercial brand strategy institute of Communication University of China was held in Beijing on 22nd December.Effective samples of the survey are 6361 copies. A total of 48 survey categories and 12 individual humanity items among which are of 3401consumption brands, 375 cities, 2085 media, 601 figures (entrepreneurs and brand ambassadors). In the survey, a number of local brands as China Mobile, Lenovo, Gree, Haier, etc ranked top in each categories.

　　The survey covered consumers on 36 national cities and concerned brands about the durable consumptions, daily necessity consumptions, service consumption and etc. the survey also contained such brand awareness as the city, media, humanities and figures.This survey got the joint supports from 15 national associations and research units and was jointly operated by 36 well-known universities.

　　                                                                  By IP Channel of People's Daily Online