Suzhou City of Jiangsu Province has 84,742 registered trademarks, including 58 administratively recognized Chinese well-known trademarks, news from a working conference of the city to accelerate the implementation of trademark strategy and standardize market operating order. In addition, it has 495 provincial famous trademarks and 516 municipal famous trademarks. In 2011, 14 trademarks in Suzhou were identified by the State Administration for Industry and Commerce as Chinese well-known trademarks, ranking 1st in Jiangsu. Suzhou strives to add 8 Chinese well-known trademarks and 20,000 trademark applications in 2012, ensuring the realization of basic modernization with added-value of indigenous brands accounting for 15% of DGP.

The conference focused on the implementation of trademark strategy, creation of consumer confidence, governance of unlicensed operation and crackdown of pyramid selling. In 2011, Suzhou recorded 20,826 trademark applications, including 1,850 agriculture-related trademarks (9% of the total) and 1,250 (6% of the total) service marks. The added-value created by well-known and famous trademarks accounted for 10% of GDP. Enterprises owing trademarks accounted for 15% of the total of enterprises. In addition to the realization of basic modernization with added-value of indigenous brands accounting for 15% of DGP, Suzhou plans to make trademark applications increase by 10 % annually and enterprises above designated size each own at least 1 registered trademark in three years.

In terms of consumer confidence creation, Suzhou achieved obvious progress. Suzhou will further expand the undertaking in conjunction with the local Consumer Protection Committee.

During the past two years, the city has organized law enforcement actions for 14,174 times. This year, Suzhou will further strengthen co-operation to improve the coordination mechanisms and information integration mechanism, and improve the vertical linkage mechanism to build three-dimensional network in the fight against pyramid selling.

(Source: IPR in China)