Taiwan brands gain 'well-known' status

Taiwan brands gain 'well-known' status


The Taiwan chamber of commerce announced last week that 28 of the island's brands now have well-known trademark status on the Chinese mainland. Last year Everlight Electronics, Haichang contact lenses, Taisun foods and KMC bicycle chains all received official protection status. Chang Pen-Tsao, chairman of the chamber, said being named a well-known trademark is the highest business honor on the mainland and a guarantee of quality. He also said more competitive Taiwan companies should apply for the status.


People watch

It is lucky for Chen Jun to began his career in the IP industry 14 years ago when the first group of IP managers for businesses appeared on the stage in China and he has been in the industry.

It was this “Whampoa Military Academy” for IP that educated China’s first batch of corporate IP management personnel. Many of these engineers left Foxconn in the years since.