After China Taoist Association formally put forward the revocation application to the Trademark Review and Adjudication Board of State Administration for Industry and Commerce (SAIC) since 2009, the dispute was passed through administrative adjudication, first instance in Beijing First Intermediate People’s Court, and second instance in Beijing Higher People’s Court. At last, Beijing Higher People’s Court made the final decision to administrative dispute lawsuit of “Cheng Huang” trademark dispute, and announced that the appeal of the former Shanghai Cheng Huang Jewelry Co., Ltd. was turned down and kept original judgment, the “Cheng Huang” trademark was repealed to register at the following 14 categories goods including “gem, diamond, pearl (jewelry), jade, jade carving, ring (jewelry), bracelets (jewelry), necklace (gem), precious metals earrings, silver ornaments.” This multi-year dispute finally came to an end.