Chinese e-commerce company Alibaba Group has formed an anti-counterfeiting alliance with international brands, including Louis Vuitton, Samsung and Mars.
The partnership, “Alibaba Big Data Anti-Counterfeiting Alliance”, has around 20 members and will leverage big data and the latest in anti-counterfeiting technology to continue the global fight against fakes, according to a statement released by Alizila, Alibaba Group’s official news site.
Source: WIPR
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