Facebook is no stranger to protecting its IP rights, and this time the social media company has taken its fight to the Trademark Trial and Appeal Board (TTAB). On December 11, Facebook filed its opposition to the mark ‘FAITHBOOK1 DSS TTH WOG’. Georgia-based Howard Attwells applied for the mark, which covers “Downloadable mobile applications for accessing online social networking accounts” in class 9, in April this year. The mark was published in October. Facebook claimed that granting the mark would cause a likelihood of confusion and dilution by blurring. Facebook claimed that through its use of the marks, “extensive and continuous” media coverage, a high degree of consumer recognition, its “enormous and loyal” user base, its numerous trademark registrations and pending applications, and other factors, the Facebook marks have become famous. Facebook went on to claim that the value of its marks would be jeopardised by the registration of the applied-for mark.

Source: WIPR