How to Coordinate the Involved Parties in a Reverse Confusion Case? — the Case Analysis of New Balance and “You Are the One"

By He Ranran Trademark Attorney, Unitalen Attorneys at Law,[Trademark]

From New Balance to “You Are the One” (《非诚勿扰》), the reverse confusion cases have got the attention of the public. But reverse confusion theory and related practices are still in its early stage.


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