How to Coordinate the Involved Parties in a Reverse Confusion Case? — the Case Analysis of New Balance and “You Are the One"

By He Ranran Trademark Attorney, Unitalen Attorneys at Law,[Trademark]

From New Balance to “You Are the One” (《非诚勿扰》), the reverse confusion cases have got the attention of the public. But reverse confusion theory and related practices are still in its early stage.

Only members can read this article, please Register or Login.

Member Message

Only our members can leave a message,so please register or login.

International IP Firms
Inquiry and Assessment

Article Search


People watch

Online Survey

In your opinion, which is the most important factor that influences IP pledge loan evaluation?

Control over several core technologies for one product by different right owners
Stability of ownership of the pledge
Ownership and effectiveness of the pledge